Educational Tracks: M2M

Track 4: M2M and The Internet of Things

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Network operators have woken up to the opportunities that will exist in carrying the "new" traffic generated by M2M communications, and the emerging "Internet of Things."

With 50 billion devices predicted to be connectable by 2020, the only remaining questions the operator must answer are "where is my position in the value chain?" and "What is the most economically effective way to get there?"

These questions and more will be addressed in this series of sessions that focus on the business case for M2M, potential business models from the perspective of the network operator, the impact M2M has on future network architectures, and the operational change that is demanded given the scale, performance and flexibility requirements.

DAY ONE: Wednesday, June 6, 2012

8:00 – 8:25 am
Utilizing Market Expertise and Being Mindful of Industry Standards

Jeffrey Smith

Jeffrey Smith, CTO, Numerex
The session highlights growth opportunities and recent milestones within the industry and addresses the challenges ahead especially by way of information security concerns, standards collaboration, global data requirements and infrastructure hurdles. Audience members will address the challenges ahead especially by way of information security concerns, standards collaboration, global data requirements and infrastructure hurdles.

Specifically, the session will include a round-up of the latest activity and progress with the Global Standards Collaboration M2M Standardization Task Force (GSC MSTF).

8:30 – 9:00 am
A Framework for “Plug and Play” Industrial M2M Solutions
William Conley, Systems Engineering Manager, B&B Electronics Manufacturing Company
The process for end users to provision and use M2M cellular equipment is often complex and confusing. Carriers are not on the same page when it comes to attaching devices to their respective networks. Some require users to wade through manuals, and be technical enough to make setting changes, set IP addresses, firewalls, and more. This session answers the question: How does the industry make it easier for the manufacturers, and more importantly, the end-user, to use, provision, manage and maintain their cellular-based devices?

9:00 – 9:25 am
Middleware Approaches that Deliver Scalable and Adaptable M2M Systems
Paul Pishal, Vice President, Business Development, Hitachi
The fundamental ideal of an M2M service is straightforward, the ability to extract data from a machine or a device and present it to an application or person who can take action on that data. However to make this service work it is a complete system of technology steeped in knowledge of networking technologies (both wired and wireless), machine communication protocols, home gateways, and system security. Some of these are based on industry standards, some have more than one industry standard, and some have no standard and is based on a proprietary technology or know how.
 
Developing, testing, launching, and upgrading new M2M services that drive innovative customer applications becomes the challenge for service providers. Applications based on standard and non-standard technologies that must be selected and integrated in a cost effective and operationally efficient way. Exposing the obvious and subtle problem areas will minimize the problems so that service modularity, scalability, and portability can be achieved.  Lessons learned from other successful and unsuccessful M2M deployments will provide an easy to understand view of how to approach this complex challenge.

• Provide an overview of M2M and the goal and benefit of connecting 50 billion processor based machines and devices worldwide
• Present the current product and software architectures for deploying M2M services and reveal area of proprietary traps
• Identify areas of concern that service providers must be aware of when constructing their M2M services and service ecosystems
• Propose how to service providers can manage the development and deployment of their M2M services in the most open but uncomplicated way possible
• Present Case Studies that show companies who have deployed M2M solutions effectively and ones that have not
   

9:30 - 10:25 am
Key Considerations for Carriers: Moving to an M2M Enabling Model

Ken Figueredo

Moderator: Ken Figueredo, Analyst, Beecham Research
Fred Yentz, President, ILS Technology
The ability to rapidly adapt to changing business conditions and create continuously evolving modern applications has become an imperative in the M2M space.  This panel sessions focuses on how companies that are looking past the basic monitoring functionality of current M2M applications can do so.  It will highlight the consultative approach, methodology and tools to rapidly speed time to market and reduce upfront costs for an enterprise connected device offering.  The insight to be shared was gained through primary research and direct project experience. The presentation will discuss:

• Key findings shared by customers on “what they want” from the network
• Innovative Operator practices
• Business Models - along with key decision factors

DAY TWO: Thursday, June 7, 2012

2:30 – 3:25 pm
Panel: Capitalizing on M2M’s Growth Potential with Application-Ready Platforms

Marc Petock

Marc Petock, Vice President of Marketing, Tridium 
Syed Zaeem Hosain, Chief Technical Officer, Aeris Communications, Inc.
M2M connected computing solutions are proliferating across all industries due to value of shared information with increased computing, networking and data aggregation efficiencies.  These efficiencies have spawned new opportunities for improved business processes as well as new revenue streams from Internet smart services.

However, M2M is not without its challenges.  M2M solutions must reliably connect devices and efficiently gather, share and analyze data that can be used remotely – not easy considering the diversity of devices and applications that are connected.  Developers must contend with traditional embedded challenges such as electrical design and layout, security, development cost and time-to-market, but are further complicated by extensive wired and wireless protocols and connectivity requirements.
This session will give attendees a full understanding of the technical challenges, required technologies and other key elements developers should look for in an optimal and total M2M computing solution. 

• Outline how best to evaluate available M2M hardware and software platforms for various direct/ indirect nodes, sensor and gateway usage models
• Review infrastructure building blocks to enable M2M technology data from the point of collection through the cloud to the point of aggregation and decision making.
• Learn about valuable application-ready platforms and tools to help develop and test M2M services

3:30 – 3:55 pm
Meeting the M2M Over-the-Top Challenge

Sai Pitta

Sai Pitta, Global Head of Telecom Practice, Tata Consultancy Services
Many of today's deployments of M2M are Over-The-Top (OTT) where the Service Provider is relegated to providing just data pipes (wireline) or data plans (cellular). This presentation will summarize some of these challenges and trends for Service Providers as well as methods for changing the game to allow SPs to generate more margin, increase customer loyalty, create differentiation based on services and features, not just price and develop infrastructure solutions that support quicker time to market for M2M services harmonized across multiple M2M vertical markets and industries.

4:00 - 4:25 pm
Endpoint Security And Trust Solutions for M2M Cloud
Mike Siegel, Vice President of Products, Mocana
The connected device ecosystem is evolving from silos to a Cloud whereby multiple applications from many providers will coexist on a single device going across industrial, consumer and enterprise domains. These devices are far more vulnerable to malicious attacks and service disruptions than conventional PCs. Security breaches are common on the web and have caused localized disruptions and economic losses. Learn about the evolution of this ecosystem to include security and trust solutions and services that will lead to applications, and ultimately transactions in the device cloud/ecosystem.
Key discussion topics addressed in the presentation:

• Discussion about how the (M2M) networks will evolve from today’s silos to integrated network architectures offering increased efficiency and network ‘value’ to consumers and businesses. 
• Impact on the connected devices ecosystem and device security
• The opportunity: high value data produced and processed by these devices through the network only when a solid security and trust foundation is in place

4:30 - 5:00 pm
M2M Application Enablement: Moving to an Agile and Valuable Business Role

John Canosa

John Canosa, General Manager, ThingWorx
This session focuses on how companies that are looking past the basic monitoring functionality of current M2M applications can do so.  Topics include how to avoid deploying rigid fixed-function applications, identifying and capturing new opportunities that arise from device connectivity, building new business models that focus on a more collaborative and interactive environment, and meeting the changing expectations of your user base.

Attendee Take Aways

• How M2M will play a much more significant role in business strategy and what is limiting it today
• How more collaborative and interactive applications will drive M2M as a revenue generator
• How to move M2M application creation beyond the world of IT gurus and into the hands of subject matter experts